Be a Hot Guest

Want to make an impact in front of thousands of people just by talking? Stop dreaming Oprah... and start doing radio.

Did you know that American radio stations need more than 10,000 guests per day to fill their shows?

Producers are constantly looking for compelling guests. And the key to getting their attention is to make sure that whatever you're going to talk about is:
*Controversial. Producers LOVE anything that gets their phone lines going. And nothing does the trick like a good argument.
*Entertaining. If you can make people laugh and tell them fascinating stories, you'll always be in demand as a radio guest.
*Informative. Give people useful, timely information. Give them stuff that makes them say, 'Wow! That's amazing! I didn't know that!'
*Or a combination of the three.

Your first step is to come up with topic ideas that are
interesting, fun, controversial, new or unusual. Make sure that your topic is appealing to the listeners. You need to focus on a problem and why you're the solution. Don't focus on the product or
service you want to promote.

Here are the top ten most appealing subjects to help you get thinking about your topic:
Sex and relationships
Saving money
School violence
Corruption
Sexual harassment
Health and fitness
Hollywood & celebrities
Sports
Making money
Travel

Now narrow that focus down to a title that's attractive to your target audience.

For an entrepreneur coach, you may come up with: "The No-Stress Way to Start Your Own Business."

For an interior designer, your title may be: "Get Your Bedroom
Ready for Romance."

A safety expert could use the title "Keeping Your Child Safe, Even While You're at Work."

Once you've got a great title, you need to create what I call a Guest Sheet, similar to a speaker's one-sheet, this one-page document highlights the title and outlines why you are the perfect guest for the topic.

Once you have all the information together for your Hot Guest Sheet, all you need to do is fax it to producers.

But remember, just like any media outlet, each radio has a target market, or demographic, so be sure to only send your Hot Guest Sheet to producers who match your target audience.

After all, if your target market is women in their 30s, your not going to want to send your sheet to a heavy metal station. Women in their 30s tend not to be headbangers, so you'd be wasting time and money sending it to that producer. Always keep in mind your target audience.

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