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David Cowgill's Articles in Customer Service
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Five Steps to a Successful CRM Implementation
Review a stack of business journals and three letters will likely pop up time and time again - CRM. The universal acronym for customer (or client) relationship management, CRM is seemingly the Holy Grail of today's business manager.
Avoiding CRM Failure
Customer relationship management (CRM) has consistently been perceived as a high-risk, high-reward application area within e-business.
CRM On-Demand Is In Demand
Over the past year, there has been another dramatic shift in the CRM Marketplace. On-Demand CRM solutions have gained significant market share in the SMB and Enterprise space led by Salesforce.com.
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