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Mark Satterfield's Articles in Marketing
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Understanding Your Prospects Readiness To Buy
By understanding your prospective client's readiness to buy you will be able to tailor your presentation to meet their specific needs. This article discusses the 4 different buying mindsets and how to position your products or services for each one.
What Influences Your Prosepects Decision to Buy?
How to develop a deep understanding for what motivates the decision-maker.
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