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Mark Silver's Articles in Marketing

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  • How To Avoid Burning Money On Advertising
    Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and not much else.
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