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Mark Silver's Articles in Small Business
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Business in the Days of Awe: How to never hear a prospect objection again.
Prospect objections can feel like a kick in the stomach. Your spiritual heart holds the key to avoiding getting kicked, and closing the sale.
Business in the Days of Awe: Connection
How to truly connect with your prospects.
When To Raise Your Prices, Without Feeling Evil About It.
There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your cusotmers.
Marketing And Copyright Lessons From The Dead
No matter how much inventory you have, or how large your customer base, the viability of your business depends on the flow of your thinking, your creativity, your presence. What do you do when someone steals your hard work? Send a thank-you note.
How To Win Compassionately
Play to win? Isn't that attitude for heedless, heartless business people? Well, it depends on how you define 'winning.'
When Being Pushy Is The Best Thing To Do
It takes a lot more effort and energy to gain a new customer, than it does to continue to serve a customer that already loves and trusts you. Have you avoided being pushy, and abandoned your customers when they need you most?
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