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Mark Silver's Articles


Marketing (1)	Personal Finance (1)
Inspirational-Motivational (1)	Small Business (6)
Growth Topics (1)	Entrepreneurship (8)
Customer Service (1)	Communication (1)
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"How To Deal With 'Freeloaders' In Your Business 'Can you give me your (class/product/offer) for free, or reduced cost? I'm in a tough situation, and need the help.' Have you ever had anyone ask you this in your business? If you haven't, it's either because you're invisible, you've only been in business for five minutes, or because you look mean. :-) Are these people really freeloaders? Business in the Days of Awe: Connection How to truly connect with your prospects. Business in the Days of Awe: How to never hear a prospect objection again. Prospect objections can feel like a kick in the stomach. Your spiritual heart holds the key to avoiding getting kicked, and closing the sale. Do You Have the Right Focus to Make Your Dream a Business Instead of a Hobby? We'd all love to make a fabulous living doing what we love to do. What are the four things you need to focus on to turn your dream into a business, instead of a hobby? How To Avoid Burning Money On Advertising Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and not much else. How To Be Consistently, Creatively Productive Your business depends on your creativity. Your creativity in your marketing, in your product and service creation, and just in how you show up for your customers and clients. Without creativity, everything grows stagnant, you are unable to produce to meet deadlines, yours and others, and you begin to feel lifeless. And so does your business. And so do your profits. How To Get Fear Off Your Business' Back You want to know a secret? My clients and class participants all trust me to hold confidentiality with the most intimate details of their business, but I'm going to go public with one detail I know. I'm going to tell you the straight-up fact, the one that no one tells anyone else. They all get scared. Gut-clenching scared. Scared witless. (And me, too.) How to Keep Big Opportunities from Tearing Down Your Business It's the dream come true: "I love what you do. I want you to do project X, so we can reach a 1,000,000 people (or build that retreat center, or, etc., etc.)" Pretend for a moment that I'm your mother, on email, and allow me to warn you about THOSE kinds of strangers. ;-) How To Win Compassionately Play to win? Isn't that attitude for heedless, heartless business people? Well, it depends on how you define 'winning.' Is Your Athenticity Creating Growth Or Stagnation? Authenticity, being yourself, is the foundation of your health, and the health of your business. But, it can also be a source of stagnation, and, eventually, your death. It has to do primarily with how many of us learn. Marketing And Copyright Lessons From The Dead No matter how much inventory you have, or how large your customer base, the viability of your business depends on the flow of your thinking, your creativity, your presence. What do you do when someone steals your hard work? Send a thank-you note. Profitability: How To Get From Just Enough To Extra Why is scraping by the norm, and it's hard to come by having extra money? How can you pay yourself first if you don't have enough to pay your all your expenses? The reason there isn't ever any extra, is because the concept of "extra" is a human idea, and doesn't exist anywhere except in our minds. Look around you. Is there "extra" in nature? The Holy Grail of Business Flow I've heard from friends who are writing books, clients working on marketing, class participants struggling with financial issues: "When does it get easy? When do I get to the Flow? Fuhgeddaboutit. (Translation from US Atlantic seaboard dialect: Forget about it.) When Being Pushy Is The Best Thing To Do It takes a lot more effort and energy to gain a new customer, than it does to continue to serve a customer that already loves and trusts you. Have you avoided being pushy, and abandoned your customers when they need you most? When Following Up Hurts You And Your Customer Your customer just enjoyed the heck out of your product or service. Now, it's a week later and you want to follow up- is it still working? Are they still getting value? A Heart of Money participant asked this question recently: "How do I follow up with someone like that? I'm worried that they'll think I'm pressuring them to spend more money with me." When To Raise Your Prices, Without Feeling Evil About It. There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your cusotmers. Why Dreaming Big Can Keep You Small I've read numerous times where small business owners are encouraged to "dream big." To come up with huge mission statements that include dominating your industry, or becoming the premier or best-known at whatever you do. These mission statements are killing your heart and your business. Why Less Passion Is Better For Business I just googled 'Passion in Business' and came up with 82,900,000 hits. And, according to the first several pages of hits, everyone says that you must have passion to succeed in business. 'Fuel your passion' is the watchword. Surprisingly, your business can do better with less passion. Why? Why Marketing Often Feels Sleazy (and How to Avoid It) "How do you create marketing that can possibly explain spiritual healing in a way that will attract people in?" It's a good question. But...The truth is: you can't. But that's okay, because your marketing language isn't there to attract people in. So forget about trying to attract people with your words. I'll tell you what you will be doing with your words, in just a minute. Why Poverty Consciousness Is More Effective Than Abundance Thinking. It's always painful to me watching folks trying to reeeaaaacccchhhhh for an "abundance consciousness" and repeatedly fall short of it. If that's your experience, I urge you to leave 'abundance consciousness' in the dustbin, and settle back into the only thing that I've seen work consistently: cultivating a healthy poverty consciousness. Why You Should Sell Something Before It Exists I don't know if you've noticed, but there seems to be an awfully loooooooong lag time between thinking of a new offer, creating the offer, and then finally having it in your grateful customers' hands. Most major corporations take, on average, 18 months to think of a new product and get it out into the marketplace. But it takes most small business owners between 30 and 40 years. Why Your High Prices May Really Be Too Low It may never have dawned on you the true difference between being an employee, and running a business. There are a lot of miniscule tasks that need to be done. Do I pay myself, or someone else, for all of these details? Writing Articles That Get Read, Remembered And Recommended You already know that writing articles will help your business. But, maybe you still have a question. How do you write a great article for your business?

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