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Michelle Howe's Articles

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Are You A Presentation Karaoke Machine? As a service provider, one of the best ways to market your business is to offer free presentations at association meetings. It's a great way to share knowledge and build relationships. However, you've got to entertain as well as inform. Is Your Website Outdated? A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market. Take Away the Internet Language Barrier Is there a language barrier on your Web site? No, I'm not talking about someone who doesn't speak English. I'm talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I'd call that an Internet language barrier. Importance of E-Mail Signatures Every e-mail you send out is a representation of your company. Every word you write says something about your company. Therefore, every message you send needs to be professional and complete. Why is an Office Plant Like a Website? It may seem strange to compare a website to an office plant, but there are similarities. For many business owners, their website is like an ignored office plant that dies from lack of attention. Get Higher Google Rankings Want to know what Google is looking for in a Web site and how to ensure that your Web site content is meeting the guidelines of Google? You may not be a Webmaster, but if you are writing the content for your Web site, you need this information. 11 Tips to Energize Your Website Copy Imagine; you spend thousands of dollars designing your website and no one comes. Why? It could be that you forgot about the content or you didn't invest enough in the message. Good website content delivers the right message in the right way.

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