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Paul M. Jerard Jr.'s Articles in Sales

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  • Internet Sales Letter Magic
    Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.
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