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Shannon Cherry's Articles

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Work a Room and Not Feel Like a Sleeze Networking is key to small business success. Learn to network and be remembered, without putting on the sales pitch. Become the Recognized Expert with Articles Learn article writing techniques that will help boost your business. Get the Most Out of Tradeshows Learn how to make your tradeshows the most successful. Building a Good Media List Sending a press release to everyone will hurt your credibility. Learn the steps to build a great media list that wants your news. Are You Sending the Right Stories to the Media? Learn what stories the media love to cover. Christmas in July If you want your product or service featured as a holiday gift in the media, then you better start when the warm weather approaches. Are You Tagging? Create a Successful Tagline for Your Business Want people to remember your business? Then you need to develop an effective tagline. Be a Hot Guest Learn how to get interviews on radio stations across the country to gain credibility and get more customers. How Does Your Online Media Room Rate? Learn the basics of what attracts reporters to websites by building an online media room. The Modern Mother's Day for Moms in Business Entrepreneur Mom Shares Tips for Women in Business Who Have Children Why a Book Signing is a Newsperson's Nightmare Tips for a successful book-signing event after you author and publish your book. Secret Interview Tactics of Journalists How you can make the most of your interview time with a reporter. Are You Making These News Release Mistakes? 7 tips to avoid the circular file at an editor's desk. Creating Copy That Attracts Customers. Learn to write prose that keeps customers buying. When It's Cold Outside, Think Warm Stories for Free Publicity A good publicity seeker knows that when the weather turns colder, it's time to pitch those warm weather stories to magazines and other media outlets. Be a Star with Free Publicity Learn some low cost techniques to gain publicity for you and your business. Get 'em Hooked on Your Book Writing and publishing a book is only the beginning. In order to become a popular author, you need to know how to generate interest and publicity in your book. Gear Up for the New Year With Free Publicity If you want a leg up on the competition in the new year, you need to incorporate marketing into your business plan. Learn the ways the pros use to get publicity for free.

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