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Wayne Messick's Articles

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  • 21st Century Leadership Empowers Leaders at Every Level
    Historically a new-hire moved from learning the required tasks of their particular job to eventually understanding the goals, strengths, and weaknesses of the business in an orderly way - often having as much to do with their getting older as with their getting better, smarter, or more capable.
  • A Business Owner Asks, "How Do We Get to Disney World?
    "Let's go to Disney World!" is the shout heard by millions of parents each year. "But how we get there?" parents often cry a few weeks before the trip. Planning for the long-range success of your business can be boiled down to the same three step exercise you use to map out your trip to see Mickey.
  • A Synergy of Business Strengths
    Often two organizations produce a sum much greater than the efforts that either organization can accomplish on its own.
  • AD:Tech The 10th Annual is Over. What Was In It For Main Street?
    There were over two dozen break-out sessions during the 2 1/2 days and we did our best to cover them. The panels in each session were made up of marque companies like CNN, AOL, and Frito Lay as well as one person entrepreneurs and everything in between. As always there were actionable strategies from every quarter.
  • ClickZ Email Marketing: Your Email Must Have Relevant Content
    When I was listening to Jordan Ayan of SubscriberMail mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this.
  • Develop Your Benefit Statement, Enlist a Cadre of Fans to Promote You
    Before you spend another minute marketing yourself - determine exactly who you want to do business with. Will Rogers is quoted as saying that, "it doesn't matter that you're making good time, when you're heading in the wrong direction".
  • Heather's Tips for Optimizing Your Web Site's Positioning
    Successful search engine copywriting weaves words your prospects use in a search to find your products and services into your Web page copy, meshing customer searching behavior with persuasive, informative prose.
  • High Probability Sales Training and Fifty Additional Sales Training Articles
    The two main reasons I hear for not providing more sales training are that it costs money and takes time. If managers spent as much time, energy, and money developing sales training programs as they do dealing with under performing sales people...
  • How Can a Drug Store Founded in 1838 Survive in The 21st.Century?
    The story of Bigelow Apothecaries is both a fascinating piece of New York nostalgia, and a demonstration of the importance of change in business.
  • Identify Your Ideal Clients and How To Reach Them
    If you expect to succeed as a professional solution provider - coach, consultant, etc., you first have to last. Just last long enough and you'll be the only person who got started when you did, who is still around.
  • Junior's Cheesecakes, From Brooklyn to San Francisco Through Cyberspace
    Junior's, The World's Most Fabulous Cheesecake, is a household name in New York City. For over 50 years, they have been selling its desserts from its flagship store in downtown Brooklyn, and recently in Manhattan's Grand Central Station. True connoisseurs can also get a piece of the action even if they're far from the Big Apple.
  • Learn, Teach, Market, and Sell Business Owners
    Business reality demands that you are conversant in the language of business - or your credibility will suffer, and you may not be hired in favor of someone who can "talk the talk".
  • Not With MY Money You're Aren't!
    Millions and millions of dollars have been spent by advertisers, exhorting businesses to get web sites. During the dot-com boom, the media jumped on the Internet bandwagon as well. And there are success stories. Yet fewer than half of the businesses up and down Main Street have taken their advice seriously. Why not? The answer will surprise you - until you think about it.
  • Search Engine Strategies, the Event
    The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.
  • Start-up to Exit Strategy, Companies Follow a Predictable Development Path
    No matter which stage of development your client's company is in - there are issues requiring your services.
  • Wanted! Success Stories From Main Street
    The sweet taste of success! Blair Candy Company, a third generation family business, has taken their company from Altoona to Fargo - through cyberspace.
  • We Can't Talk Here!
    Here is a business successor who defines the expression "the man in the middle." Literally working between his dad and his uncle - separated by a glass and metal partition - for the past decade he has heard and seen a lot about what they will not talk to him about.
  • Woman Owned Company is Covering Los Angeles and Beyond
    Nathan Kimmel´s business began in his garage and grew through hard work and a reputation for quality. His spirit of entrepreneurship, and his simple philosophy of how to do business, live on in his daughter Carol, who has taken this family business out of the garage and into cyberspace.
  • You Can't Sell Antique Appliances on The Internet, Can You?
    When John Jowers went to work at his father's appliance company, he never thought it would lead to a sideline business restoring antique refrigerators. But now their "cool" appliances are doing a hot business on the web.
  • You're The Expert, You Fire Him!
    Family businesses are always a challenge. Despite our best intentions, baser emotions often rear their ugly heads, distracting us from what's truly important. One of those emotions is entitlement. In this article, I'm sharing a story about one family and their struggle with entitlement in their business.
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