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The Marketing Advantage to Using a Double Opt In Mailing List The most valuable commodity on the Internet is privacy. People are becoming wary when signing up for a mailing list, as there always seems to be a flood of spam after signing up for an email list. A double opt in may be the solution, as it prevents a third party from signing people up for newsletters. It also prevents spam robots from harvesting valuable information from a web site. Soliciting Comments from Web Site Readers Benefits Web Masters Social Networking is the fastest growing trend on the Internet. The concept behind Social Networking is to put the job of driving traffic to websites into the hands of real people instead of search engines or pay-per-click programs. As the Internet becomes more human, personal comments from web site readers become vitally important. How to Build a Marketing Opt-in Mailing List One of the most powerful tools available to all webmasters is the opt in mailing list. Most people visit a web site once and never return, but a mailing list is a method of keeping in-touch with readers and increasing the chances of having them return to the website. How Comments Attract Search Engine Indexing & Traffic All bloggers want readers to post comments. Why? Comments offer the blog both social and SEO benefits. Comments increase the percentage of text on the page. They increase the keywords, and hopefully, include a keyword anchored link to a webpage or blog with the same content and keywords. Effective Opt In List Building Strategies Every online business needs to provide a valuable service to generate and retain customers. Satisfied customers return and purchase again and again, and in many cases they recommend your business to other potential customers. Comment Spam - a Huge Problem for Word Press Blog Owners The blogsphere is clogged with blogs about comment spam, but what exactly is comment spam? The first thing a blogger needs to establish is a clear definition.

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